For sale on Amazon.com for you to buy in paperback and e-book formats, or you can read it for free through Kindle Unlimited.
new book for beginners and seasoned pros!
A new book by the renowned author Atila Velo aims to spread knowledge, principles, heuristics, and everything else related to the universe of UX Writing, a discipline within Content Design.
about the author: atila velo
With a strong background in Copywriting, Atila has been studying User Experience for years, adding to his previous expertise of more than 15 years in Design, Advertising, Marketing and more.
He’s an active member of the Brazilian UX Writing community, a group of generous people sharing knowledge, tips, job opportunities, coupons, and even mentorships.
Table of Contents (shortened preview)
- About the author
- Introduction
- For what and for whom is this book?
- Free yourself from ego: expertise and pitfalls
- What is User Experience?
- What are microtexts?
- What else is UX Writing?
- Types of teams in which a UX Writer works
- We need to talk about prioritization
- Important meetings for the UX writer
- Voice and tone of a brand: what are those?
- What is a brand persona?
- Defining the voice (and its tones) of a brand
- Proximity to Branding, Marketing, etc.
- Sharing with other departments
- What is conversational content?
- Why do personas matter?
- Why do user journeys matter?
- How does UX Writing tell stories?
- 1. Connecting with the audience
- 2. Creating the villain/problem
- 3. Definitive solution
- 4. Moral of the story
- Simple language: good for business too
- Common texts in the UX Writer’s routine
- Titles
- Links
- Registration Forms
- Error Messages
- Confirmation Messages
- Empty States
- Controls
- Buttons (call-to-action or CTA)
- Error Pages (including 404)
- Search Results Pages
- Transition Texts
- How to write good links and CTA buttons
- And what about other types of text?
- Use of emojis in UX Writing
- Inclusion and Diversity in UX Writing
- The importance of FAQs
- Complementary knowledge useful
- What is scannability?
- How people read online
- UX Research in UX Writing
- More research and testing frameworks
- Controversy of NPS (Net Promoter Score)
- Usability heuristics
- 1. Visibility of system status
- 2. The system and the real world
- 3. User control and freedom
- 4. Consistency and standardization
- 5. Error prevention
- 6. Recognition rather than recall
- 7. Efficiency and flexibility of use
- 8. Aesthetic and minimalist design
- 9. Help users recognize, recover from errors
- 10. Help and documentation
- The 8 golden rules of Schneiderman
- 1. Strive for consistency
- 2. Enable frequent users to use shortcuts
- 3. Offer informative feedback
- 4. Design dialogs to yield closure
- 5. Provide simple error handling
- 6. Permit easy reversal of actions
- 7. Support internal locus of control
- 8. Reduce short-term memory load
- Nudges and dark patterns
- What are the deliverables?
- The importance of documentation
- PDs should include UXWs in the beginning
- About protocopy
- What to avoid writing in digital interfaces
- The double diamond and UX Writing
- How to make the job migration
- Does AI impact the work of UX Writers?
- Differences: UX Writing x Content Design
- ContentOps, DesignOps, Design System
- Recommended readings
previous books
His two books targeted at the Brazilian public (and other Portuguese-speaking nations) were combined to create UX Writing Essentials, this time a book in English to help and reach a much broader audience.
The first has an introductory approach, for people with little or no experience in product design. The second goes deeper into the discipline and all the best practices. Together, they’ve surpassed 30,000 pages read through Kindle Unlimited and sold more than 1,200 e-book copies since April 2022.
reviews
“UX Writing Essentials is a gem. Perfect for beginners and pros alike, it simplifies UX writing with clear and friendly writing making it a must-read. Highly recommended!”
Bruna Ramon Fabregat
video about the book
what is ux writing?
Put simply, it’s the process of creating content that will help users navigate through a website or app. This can include things like writing error messages, creating helpful tooltips, or crafting compelling calls to action. In short, UX writers help make user experiences better.
And while that may sound like a relatively simple task, it’s actually quite complex. Because in order to write effectively for UX, you need to understand not only how to write, but also how people use and interact with websites and apps. You need to be able to think about the user’s needs and goals, and then craft your copy accordingly…
